Lamek Acetato · 3D Design & Art Direction All work

Eyewear CGI · 2024

Acetato

An eyewear study where translucent acetate, polished metal and controlled light define the silhouette.

Year
2024
Scope
3D Design & Art Direction
Status
Self-initiated
Duration
7 days
Layered translucent eyewear frames arranged diagonally against a warm neutral background

Project overview

The silhouette stays familiar. The material changes the mood.

Acetato is a personal reinterpretation of Ray-Ban’s iconic eyewear silhouette, built to move the product into a bolder and more minimal visual space.

The challenge was to translate touch into pixels: acetate under sunlight, polished metal, dark lenses and the small reflections that make material quality feel physical.

01

Transparency holds the color.

Acetate and surface

Warm neutral light passes through the frame instead of sitting on top of it. Edges, thickness and overlapping layers make the material visible.

Single translucent eyewear lens and frame viewed from above on a warm background
Lens study01
Folded translucent eyewear frame shown in side profile
Folded profile02
Macro view of a translucent eyewear temple with a yellow Ray-Ban mark
Temple detail03
Macro render of the translucent bridge, hinge and polished eyewear surfaces
Bridge macro04
02

The silhouette carries the frame.

Minimal product composition

Decoration falls away. A pale studio, dark lenses and a measured angle let the recognizable shape do the work.

Ivory and blush eyewear frame with dark lenses against a cool pale background
Product portraitForm before decoration
Front three-quarter render of a pale translucent eyewear frame with dark lenses
Silhouette studyQuiet light
03

Darkness turns polish into signal.

Expressive lighting

Red, green and amber light isolate the product’s edges. The same frame shifts from soft and tactile to graphic and high contrast.

Eyewear frame rendered in red, amber and green light against a black studio
Color statementRed · Green · Amber
Dark eyewear silhouette revealed by thin red and green highlights
Edge light01
Macro eyewear hinge and temple traced by amber, red and green reflections
Hinge detail02
Ray-Ban temple mark emerging from saturated red light in a dark studio
Final detailLight becomes identity

Project details

Seven days translating material, reflection and silhouette into a visual system.

Project
Acetato
Year
2024
Created by
Lamek
Scope
3D Design & Art Direction
Tools
Cinema 4D
Status
Self-initiated project
Duration
7 days

Independent visual study. Not affiliated with or commissioned by Ray-Ban.