CGI Product Film · 2024
Chaser
A seven-day CGI production for Chaser, built around product visualization, animation and fluid simulation.
- Year
- 2024
- Scope
- CGI Film, Animation & Simulations
- Client
- Chaser
- Duration
- 7 days
Project overview
One week to build the product film and its motion system.
Chaser was a focused CGI production for the brand: 3D product visualization, animation and fluid simulations developed as one film system.
The constraint was the schedule. With seven days from the first CG setup to final delivery, every decision had to make the product clearer, cleaner and ready to move.
Purity becomes the visual thread.
Product detail and atmosphere
The existing package, white aluminum and dark typography set the visual foundation. Condensation makes hydration tactile while every macro frame keeps the can recognizable.
Water gives the product energy.
Commercial animation
The can is revealed through liquid, darkness and changing scale. Motion turns a minimal package into an active launch asset without adding visual noise.
One system, many frames.
Variation and repetition
Rows, stacks and color variations extend the film beyond one hero shot. The existing package remains recognizable while the composition keeps changing.
Project details
From first CG setup to a complete product film in seven days.
- Project
- Chaser
- Year
- 2024
- CGI by
- Lamek
- Client
- Chaser
- Scope
- CGI Film, Animation & Simulations
- Deliverables
- CGI Product Film · 3D Visualization · Fluid Simulation
- Duration
- 7 days