Product CGI & Animation · 2024
DellHub
Premium product visualization developed through animation, material precision and controlled motion.
- Client
- Dell
- Year
- 2024
- Role
- 3D Animation & Look Development
- With
- State Design
Project overview
Technical precision, restrained motion and photoreal materials—built to hold up at every angle.
The campaign had to communicate seamless cable management and a minimalist footprint without turning utility into visual noise.
Look development focused on the hub’s premium surfaces and interfaces. Motion used circles, arrays and controlled repetition to make the product system feel clear and intentional.
A quieter desktop.
Minimal footprint
The hub is shown as part of the workspace rather than an accessory added to it. Circular stages and pale materials keep the compositions calm and legible.
Precision at every angle.
Look development
Every surface, port and transition needed enough material definition to survive close inspection while remaining understated.
One product. One connected system.
Product language
The laptop, hub and connection points are treated as a single visual system. Scale changes, but the same clean geometry holds the sequence together.
Product choreography without excess.
Animation direction
Arrays, reveals and controlled repetition create movement around the hardware while keeping the product itself precise and readable.
Project details
A premium product story built through material, motion and restraint.
- Project
- Dell Hub
- Client
- Dell
- Year
- 2024
- Role
- 3D Animation & Look Development
- Collaboration
- State Design
- Duration
- 2 months
Commercial work produced for Dell in collaboration with State Design.